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Retail · 2024

Bluestem

-38%Wasted ad spend

Bluestem case study results

Results

Ad-attributed sales
+71%
TACoS
22%

The challenge

Amazon campaigns carried overlapping keywords and wasted spend.

What we did

  1. Audited the account and removed overlapping spend
  2. Restructured Amazon PPC by match type and intent
  3. Weekly performance reporting

The outcome

A tighter Amazon PPC structure with more sales from the same budget.

Next case studyHulkFit+142%Amazon revenue in 6 months

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